What’s new in Smart.pr

Introducing Smart.pr Newsrooms

November 2024

New feature release

We are excited to announce our latest addition to Smart.pr: Newsrooms! With Newsrooms, you can effortlessly publish your Smart.pr press releases to your own beautifully designed news website. Help journalists easily find and access everything they need to cover your stories and connect with you, by sharing your latest news, media information and press kits - directly from Smart.pr.

Domain Authentication

November 2024

Important notice

From January 1st 2025 onwards, domain authentication will be mandatory in Smart.pr. Users with domains requiring action will be notified via email, and find beacons in app to alert them.

PRO Editor updates

May 2024

Feature update

Users can now:

  • Add a Preheader / Preview text

  • Add tables using the Table Block

Classic editor templates update

April 2024

Feature update

The template selection in the Classic editor has been updated. The Classic editor now offers 4 templates in 4 different languages:

  • Danish (DK)

  • English (EN)

  • French (FR)

  • Dutch (NL)

Earlier updates

Failed mailings filter update

March 2024

Feature update

For easier contact management, the failed mailings filter now includes the option to filter failed contacts in a certain time period.

New Feature: The Smart Matcher!

February 2024

New feature release

Having carefully waited to let the AI storm pass, we’re now happy to introduce you to our newest feature. Through the Smart Matcher, we will help you find the right journalists for your recipient list, by using AI to analyse the content of your press release.

A human touch in PR and finding the right contacts for your press releases remains ever so important in PR, but with the Smart Matcher, we’re offering you a helping hand. Have us analyse your message, and swipe through our suggestions to add relevant contacts directly to your recipient list. Like Tinder for PR <3

You can find the Smart Matcher in the Edit mailing screen, next to +Add recipients.

Domain authentication

February 2024

Important notice

Due to Google and Yahoo’s New anti-spam regulations, domain authentication is now recommended for all sending domains in Smart.pr. You’ll find beacons in the app to alert you of any domains requiring action.

Team Manager Redesign

January 2024

Feature update

Various user interface and functionality updates for easier team management, including separate tabs for active, inactive and invited users.

Search PRO templates

September 2023

Feature update

You can now use a search bar to find your previously created PRO templates.

Enforce Two-Factor Authentication

August 2023

Feature update

Account owners can now enforce two-factor authentication (2FA) for all team members. To do this, go to the manage team menu and click on enforce two-factor authentication. When the option is enabled, all team members are required to use 2FA to sign in.

Edit mailing directly from the mailing overview screen

June 2023

Feature update

You can now edit your mailing directly from the mailing overview screen. Select your mailing and click on 'Edit content' in the right column.

Contact list manager, archive/favorite lists

September 2022

New feature release

Take your list management to the next level! You can now:

  • Archive lists that aren't used by your team but are just too good to delete.

  • Favorite your most used lists so you can always find them when in need.

With the brand new contact list manager, managing your lists becomes a lot easier. You can select multiple lists and delete, archive or favorite them in bulk.

New CMS functionalities

May 2022

Feature update

  • Add contacts directly to your selected address book list:

    • Select one or more lists in your address book and click on 'create contact'. The contact will be added to the selected list immediately. You can always adjust the suggested lists.

  • Directly add a newly created contact to any address book list. You’ll also find the option to create new lists from here.

Whitelabel advice added to 'Manage sending domains'

February 2022

Important notice

Smart.pr automatically checks the authentication status for each sending domain every 24-hours. If a sending domain needs whitelabelling, we'll update the status to 'recommended' or 'required', depending on the DMARC policies.

  • From the user menu, go to Go to 'Manage sending domains'

  • Check the list of domains for either a 'required' or 'recommended' domain authentication status.

  • Click on 'Authenticate this domain' and follow the steps in the wizard.

  • Ask your IT department to configure your DNS records correctly.

New UI 'Manage senders' menu

January 2022

Feature update

Various user interface and functionality updates, which includes:

  • Added a search functionality for senders

  • Virtual scroll & new design implemented: switched to 'dark theme'

  • A new sender is not created instantly when you click on the '+' icon, but will be created "on save" instead. This will prevent adding empty senders

  • New transparent background for logo image: this improves the viewing of transparent logo's

  • Added recommendations for the logo file form

Contact import wizard

November 2021

Feature update

The new contact import wizard is here!

  • Import issues and incorrect data are automatically detected

  • Fix issues one-by-one using the new wizard setup

  • New design

  • Various smaller import bug fixes

Filter contacts on 'recently added'

October 2021

Feature update

Want to see who's new in Persfilter? With just one click, you can view all journalists that recently have been added to the Persfilter database!

You'll find the 'recently added' functionality in the filter menu. And because it's a filter, you can use it alongside any other filter. This makes it easy to see who's new to any specific topic or a media type. Combining this filter with 'not in address book' will make it even easier to see who's really new to you.

Custom reply-to email address

July 2021

New feature release

With this option you can, for example, manage all your replies from a centralized mailbox. Any (external) email addresses can be used. All replies will be sent to this address. Please contact our support staff if you would like to make use of the reply-to functionality.

Smart.pr News

June 2021

New feature release

Since the introduction of the Journa Search Engine, we've been looking into ways to improve the tab with its unique functionalities. We've gathered tons of fruitful user feedback, and had some big plans ourselves as well. A big overhaul of the Journa Search Engine was necessary to take things to the next level.

What’s new?

  • Search the news! You can now search and preview over 6 million articles

  • New search interface that you know from the Persfilter Database

  • Powerful filters to specify your search (Medium, Author, Country etc.)

  • Bundle by author button to find the most relevant journalists on your topic

  • Fast scrolling through articles and journalists

  • Overall performance improvements: snappy searching!

We're continuously adding news media to our database. Let us know in case you're missing one!

Quite a difference, huh? And who knows what else is in store...

Filter on contacts not yet added to your address book

June 2021

Feature update

This filter helps you identify contacts in Persfilter who are not yet added to your address book.

Disable live notifications about clicks and opens.

May 2021

Feature update

Go to your user settings menu to disable live updates about clicks and opens of your recipients.

Easy feedback for Persfilter contacts

May 2021

Feature update

Reporting feedback on Persfilter contact data is made much easier. You can now quickly select a default category. The corresponding Persfilter contact is directly linked to the feedback form.

Switch between showing contacts that match ALL or ANY Persfilter tags or contact lists

April 2021

New feature release

You can now easily switch between showing contacts that match all or any of the selected Persfilter tags or address book lists.

Persfilter

  1. Start by opening a filter dialog from the '+ filter' button

  2. Select multiple tags in the dialog

  3. The option will automatically appear on the bottom of the dialog

  4. Click to switch between ALL (cross selection) and ANY (add results)

Address book

  1. Start by selecting multiple lists in your address book

  2. The option will automatically appear in the "bulk selection" bar on the bottom of your list

  3. Click to switch between ALL (cross selection) and ANY (add results)

And the good news is: when sending out your mailing, this works in the 'Add recipients' step as well! 🎉

Read the product update on our blog for more info (Dutch)

Mobile design mode PRO Editor

March 2021

Feature update

Always make sure your mailings are designed mobile-friendly. You can now use the "mobile view" button on the top left corner in the PRO Editor to see how your mailings are shown on mobile devices.

Upload large attachments in PRO Editor

January 2021

Feature update

We've added support for uploading large attachments to your PRO Editor mailings. Check out the Help Centre for detailed instructions.

PRO Editor Template Manager

December 2020

New feature release

With the introduction of the PRO Editor Template Manager, it now only takes two clicks to start editing your templates made with the PRO Editor. This menu allows you to rename, delete, edit, or create a new template.

Log in with 2-Factor Authentication

September 2020

New feature release

Smart.pr users can now log in with 2-factor authentication. To enable 2-factor authentication, go to your user settings menu, click "Enable" and follow the steps provided in the wizard.

Introduction user settings menu

August 2020

New feature release

With the introduction of the user settings menu, you can now:

  • Change your first and last name

  • Edit your username

  • Edit your email address

  • Change the preferred language

    • Persfilter tags will be shown in this language

New filters added: Editorial and/or Personal contacts

June 2020

Feature update

You can now search the Persfilter journalist database for editorial and / or personal contacts.

Overhaul: The new address book

May 2020

Overhaul

The address book is rebuilt from scratch which brings several big and smaller improvements throughout the application.

What's new?

  • New design with avatars for all contacts

  • Support for bulk-actions on contacts and lists

  • Improved support for contact categories

  • New pop-up menu's and confirmation dialogs

  • New "Add recipients" menu

  • Ordering options added to the middle column of the "Add recipients" menu

  • Fast scrolling and loading for contact and address book lists

  • Several Persfilter improvements: removable filter tags added


    Read more about this release on our blog! (In Dutch)
    https://www.smart.pr/blog/we-hebben-het-adresboek-van-smartpr-opnieuw-opgebouwd

Filter contacts on open rates

April 2020

Feature update

You can now filter contacts in your address book based on the percentage of mailings opened. This makes it super easy to identify who your ambassadors are. You can find this option under the filter button on the middle column of your address book.

Added language support for French and English

March 2020

Feature update

New languages supported in Persfilter! We've translated all Persfilter subjects and tags to English and French. For now, please contact our support to set your preferred language while we're working on an in-app language settings menu.

Archive mailings

February 2020

New feature release

We've added the option to archive your mailings. The archive mailing option can be found under the dropdown on the top right corner of the mailing overview screen.

Both Drafts, Sent and Scheduled mailings can be archived. You can unarchive a mailing at any time. Once archived, mailings can be found by enabling the "Archive" option in the mailing filter menu.

Upcoming: Please note, we're currently working on support for archiving mailings in bulk.

Update May 2020: Archiving mailings in bulk is now supported

Journa Search: Filter on Date

February 2020

New feature release

You can now easily add a date range to your search. This allows you to find journalists that have written about a keyword in a specific time period. We've also introduced a default date filter for the last 6 months, to help you quickly discover authors that have recent published on a subject!

Overhaul: The new address book

January 2020

Overhaul

Over the past few years, we've gathered a lot of feedback on how Smart.pr users are using the Persflter database. This feedback has led to a full overhaul of the interface of the Persfilter database.

What's new?

  • New search interface based on filter categories (Subject, Media type, Locality etc.)

  • Only relevant tags will show up when you make a cross selection

  • OR filtering is now made possible on Media Type, Locality, Province & Language

  • Fast scrolling for contact and tags lists

  • New design for Persfilter contacts cards, including avatars

  • Improved user interface for selecting multiple contacts (bulk action support)

  • Overall performance improvements

Simplified navigation menu

2019

Feature update

We've simplified the navigation menu by joining the Persfilter database and Journa search engine into one menu item. Also, the 'contacts' tab is renamed to 'Address book'. The Dashboard can now be found under the Smart.pr icon.

Search notes

2019

New feature release

With this feature you can quickly find contacts by searching through notes you have added to an individual contact. You can find the search field in the advanced address book filters.

Search articles on author page

2019

New feature release

We've added a search bar to the articles tab in our Journa integration.

  • You can now search within all articles of contacts found in Journa

  • Default 'Country' filter added based on your Persfilter subscription (NL/BE)

Circulation figures added to Persfilter

2019

Feature update

You can now find circulation figures on media in Persfilter. Click on media to see the details.

Filter mailings on sent date

2019

New feature release

You can now filter mailings on sent date. Open the filter menu on the mailings tab and select the 'Sent' checkbox. Set a 'From' and 'To' date to filter your mailings on a sent date range.

Save changes & thumbnails for Pro Editor templates

2019

Feature update

What's new?

  • You can now update and replace Pro Editor templates

  • We've generated missing thumbnails for all existing Pro Editor templates.

Language & Country filters Journa integration

2019

New feature release

We've added Country filters (Belgium & Netherlands) and Language filters (Dutch, English and French) to the 'Keyword' search on the Journa integration tab. These filters will also work for theme feeds.

Belgian journalists added to Persfilter

2019

Feature update

You can now subscribe to our Belgium database. This database contains over 4.000 journalists, bloggers and influencers from Belgium.

Need more info? Please visit https://www.smart.pr/belgie

Influencers added to Persfilter

2019

Feature update

We've added more than 300 high-impact influencers to our Persfilter database.

Advanced address book filters

2019

New feature release

You can now use advanced address book filters to create segments and clean up your address book.

We re-organized existing filters and added new filters to your address book.

  • No name - Filter out contacts with no name.

  • No email address - Filter out contacts that do not have an email address.

  • Duplicate email address - Filter out contacts where the email address is already used in another contact. This filter can be used for deduplicating contacts.

  • Unsubscribed email address - Filter out contacts which have unsubscribed for mailings sent from Smartpr with one or more mail addresses.

  • With failed mailings - Filter out contacts that failed to receive emails in the past (failed mailings). By selecting a range (in percentage) you can choose how "strict" the filter will be applied to the contacts. For example: when you install the slider on the values 75% and 100%, only the contacts who have failed to receive more than 75% of the mailings sent to them will be filtered out.

Add company LinkedIn profile to sender card

2019

New feature release

This update makes it possible to add the Organization / Company LinkedIn URL as a social profile to your sender card.

User management

2019

New feature release

This feature involves adding user management to the Smartpr application. With this feature released you can now:

  • See who's on your team

  • View max no. users allowed

  • Invite new users

  • Assign user roles: admin & member

  • Deactivate users

Sort contacts on fail rate

2019

New feature release

With this feature you can now sort your contacts based on fail rate.

Contacts that have the highest fail rate will appear at the top of your address book or any specific list. To use this option, please click on the drop-down in the middle column of your address book. Choose the option "Order (Name A-Z)" and click "Mailing fail rate 100-0%".

Note: we only calculate the fail rate if a contact received 3 or more mailings.

Emoji support for Smart.pr (Unicode 8 upgrade)

2019

Feature update

Emoji's are now supported in press releases and in other parts of the Smart.pr application.

Warning message before deleting contacts

2019

Feature update

To make the distinction clear between "Remove selection from list" and "Delete selection", we've improved the warning message after you select the option "delete selection". Selecting this option will now result in a warning message and an overview of the actions that will be executed.

Support for OBI4Wan Brand Monitor

2019

Integration

We now support sending media monitoring requests to OBI4Wan directly from the application.

Choose the option "monitor with OBI4Wan" from the Campaigns section in Smartpr.

Disable tracking links

2019

New feature release

We've added the option to disable tracking links in your press release. This feature could help improve your SEO score, because the original links in your press release will not be replaced by our tracking links. If a recipients decides to publish your link on a (medium) website, the original link is being used. This can contribute to building your SEO score.

Note: In the new campaigns part, link tracking can be configured per mailing.

Clipit integration

2019

Integration

We've upgraded the technical implementation and updated the design for monitoring requests to Clipit.

Journa integration for Smart.pr

2018

New feature release

With the Journa integration you can now:

  • Find relevant journalists (in the Journa database with more than 40.000) by searching on keywords or name

  • Check if journalist exists in the Persfilter.nl database

  • Add these contacts to your address book

  • Browse Journa themefeeds

  • Discover new journalists

Instagram profiles for sender cards

2018

New feature release

With this feature you can add Instagram profiles as social URL to your sender card.

From Campaings to Mailings

2018

Overhaul

Project description:

  • Introduced the option to order / tag mailings

  • Improved overall performance and loading times (virtual scroll for lists)

  • Improved user interface

  • Improved scheduling & sending test emails

  • Phase out the concept of campaigns

  • Simplify web version management

  • Enforce 1 on 1 relationship between a mailing and a web version

  • Introduce mailing filters:

    • Draft, Scheduled, Sent,

    • With / without web version

    • Unsubscribe groups

    • Tags / folders

  • Rebuild "create new mailing" interface in a wizard

  • Seamless integration / support for multiple editors in the "create mailing" wizard

PressPage integration

2018

Integration

By rebuilding the PressPage integration we've improved and expanded the possibilities to edit mailings in Smart.pr after a 'case' is being pushed from PressPage. Also we've improved the security of the integration.

What's new?

  • Titles and subtitles in PressPage are now shown as Header & Sub-header blocks in Smart.pr

  • Featured images can be resized in the Smart.pr editor

  • Text is now pushed in different blocks, this makes editing easier.

  • Improved security and authorization management

  • Improved styling of images from the Image Module

Show detailed Open & Click statistics on recipients

2018

New feature release

You can now view absolute clicks and opens on a recipients level after a mailing is sent. To use this option, click on the "# total clicks" in the recipient list.

Pro Editor

2018

New feature release

You can now choose between the classic Smart.pr editor and a brand new Pro Editor. With this drag-and-drop editor you can create beautifully designed responsive email. You can create unlimited email templates for later use. The sky is the limit!

https://www.youtube.com/watch?v=XDj0xvc_2-o&feature=youtu.be

Import custom fields when Persfilter.nl contact is matched

2018

Feature update

You can now merge your own custom fields (email addresses and phone numbers) to a Persfilter contact. This information will be added to the contact details of a Persfilter contact in your address book.

Domain verification and authentication wizard

2018

New feature release

Added functionality for verifying sending domains and setup domain authentication for your sending domains.