What’s new in Smart.pr
Introducing Smart.pr Newsrooms
November 2024
New feature release
We are excited to announce our latest addition to Smart.pr: Newsrooms! With Newsrooms, you can effortlessly publish your Smart.pr press releases to your own beautifully designed news website. Help journalists easily find and access everything they need to cover your stories and connect with you, by sharing your latest news, media information and press kits - directly from Smart.pr.
Domain Authentication
November 2024
Important notice
From January 1st 2025 onwards, domain authentication will be mandatory in Smart.pr. Users with domains requiring action will be notified via email, and find beacons in app to alert them.
PRO Editor updates
May 2024
Feature update
Users can now:
Add a Preheader / Preview text
Add tables using the Table Block
Classic editor templates update
April 2024
Feature update
The template selection in the Classic editor has been updated. The Classic editor now offers 4 templates in 4 different languages:
Danish (DK)
English (EN)
French (FR)
Dutch (NL)
Earlier updates
Failed mailings filter update
March 2024
Feature update
For easier contact management, the failed mailings filter now includes the option to filter failed contacts in a certain time period.
New Feature: The Smart Matcher!
February 2024
New feature release
Having carefully waited to let the AI storm pass, we’re now happy to introduce you to our newest feature. Through the Smart Matcher, we will help you find the right journalists for your recipient list, by using AI to analyse the content of your press release.
A human touch in PR and finding the right contacts for your press releases remains ever so important in PR, but with the Smart Matcher, we’re offering you a helping hand. Have us analyse your message, and swipe through our suggestions to add relevant contacts directly to your recipient list. Like Tinder for PR <3
You can find the Smart Matcher in the Edit mailing screen, next to +Add recipients.
Domain authentication
February 2024
Important notice
Due to Google and Yahoo’s New anti-spam regulations, domain authentication is now recommended for all sending domains in Smart.pr. You’ll find beacons in the app to alert you of any domains requiring action.
Team Manager Redesign
January 2024
Feature update
Various user interface and functionality updates for easier team management, including separate tabs for active, inactive and invited users.
Search PRO templates
September 2023
Feature update
You can now use a search bar to find your previously created PRO templates.
Enforce Two-Factor Authentication
August 2023
Feature update
Account owners can now enforce two-factor authentication (2FA) for all team members. To do this, go to the manage team menu and click on enforce two-factor authentication. When the option is enabled, all team members are required to use 2FA to sign in.
Edit mailing directly from the mailing overview screen
June 2023
Feature update
You can now edit your mailing directly from the mailing overview screen. Select your mailing and click on 'Edit content' in the right column.
Contact list manager, archive/favorite lists
September 2022
New feature release
Take your list management to the next level! You can now:
Archive lists that aren't used by your team but are just too good to delete.
Favorite your most used lists so you can always find them when in need.
With the brand new contact list manager, managing your lists becomes a lot easier. You can select multiple lists and delete, archive or favorite them in bulk.
New CMS functionalities
May 2022
Feature update
Add contacts directly to your selected address book list:
Select one or more lists in your address book and click on 'create contact'. The contact will be added to the selected list immediately. You can always adjust the suggested lists.
Directly add a newly created contact to any address book list. You’ll also find the option to create new lists from here.
Whitelabel advice added to 'Manage sending domains'
February 2022
Important notice
Smart.pr automatically checks the authentication status for each sending domain every 24-hours. If a sending domain needs whitelabelling, we'll update the status to 'recommended' or 'required', depending on the DMARC policies.
From the user menu, go to Go to 'Manage sending domains'
Check the list of domains for either a 'required' or 'recommended' domain authentication status.
Click on 'Authenticate this domain' and follow the steps in the wizard.
Ask your IT department to configure your DNS records correctly.
New UI 'Manage senders' menu
January 2022
Feature update
Various user interface and functionality updates, which includes:
Added a search functionality for senders
Virtual scroll & new design implemented: switched to 'dark theme'
A new sender is not created instantly when you click on the '+' icon, but will be created "on save" instead. This will prevent adding empty senders
New transparent background for logo image: this improves the viewing of transparent logo's
Added recommendations for the logo file form
Contact import wizard
November 2021
Feature update
The new contact import wizard is here!
Import issues and incorrect data are automatically detected
Fix issues one-by-one using the new wizard setup
New design
Various smaller import bug fixes
Filter contacts on 'recently added'
October 2021
Feature update
Want to see who's new in Persfilter? With just one click, you can view all journalists that recently have been added to the Persfilter database!
You'll find the 'recently added' functionality in the filter menu. And because it's a filter, you can use it alongside any other filter. This makes it easy to see who's new to any specific topic or a media type. Combining this filter with 'not in address book' will make it even easier to see who's really new to you.
Custom reply-to email address
July 2021
New feature release
With this option you can, for example, manage all your replies from a centralized mailbox. Any (external) email addresses can be used. All replies will be sent to this address. Please contact our support staff if you would like to make use of the reply-to functionality.
Smart.pr News
June 2021
New feature release
Since the introduction of the Journa Search Engine, we've been looking into ways to improve the tab with its unique functionalities. We've gathered tons of fruitful user feedback, and had some big plans ourselves as well. A big overhaul of the Journa Search Engine was necessary to take things to the next level.
What’s new?
Search the news! You can now search and preview over 6 million articles
New search interface that you know from the Persfilter Database
Powerful filters to specify your search (Medium, Author, Country etc.)
Bundle by author button to find the most relevant journalists on your topic
Fast scrolling through articles and journalists
Overall performance improvements: snappy searching!
We're continuously adding news media to our database. Let us know in case you're missing one!
Quite a difference, huh? And who knows what else is in store...
Filter on contacts not yet added to your address book
June 2021
Feature update
This filter helps you identify contacts in Persfilter who are not yet added to your address book.
Disable live notifications about clicks and opens.
May 2021
Feature update
Go to your user settings menu to disable live updates about clicks and opens of your recipients.
Easy feedback for Persfilter contacts
May 2021
Feature update
Reporting feedback on Persfilter contact data is made much easier. You can now quickly select a default category. The corresponding Persfilter contact is directly linked to the feedback form.
Switch between showing contacts that match ALL or ANY Persfilter tags or contact lists
April 2021
New feature release
You can now easily switch between showing contacts that match all or any of the selected Persfilter tags or address book lists.
Persfilter
Start by opening a filter dialog from the '+ filter' button
Select multiple tags in the dialog
The option will automatically appear on the bottom of the dialog
Click to switch between ALL (cross selection) and ANY (add results)
Address book
Start by selecting multiple lists in your address book
The option will automatically appear in the "bulk selection" bar on the bottom of your list
Click to switch between ALL (cross selection) and ANY (add results)
And the good news is: when sending out your mailing, this works in the 'Add recipients' step as well! 🎉
Read the product update on our blog for more info (Dutch)
Mobile design mode PRO Editor
March 2021
Feature update
Always make sure your mailings are designed mobile-friendly. You can now use the "mobile view" button on the top left corner in the PRO Editor to see how your mailings are shown on mobile devices.
Upload large attachments in PRO Editor
January 2021
Feature update
We've added support for uploading large attachments to your PRO Editor mailings. Check out the Help Centre for detailed instructions.
PRO Editor Template Manager
December 2020
New feature release
With the introduction of the PRO Editor Template Manager, it now only takes two clicks to start editing your templates made with the PRO Editor. This menu allows you to rename, delete, edit, or create a new template.
Log in with 2-Factor Authentication
September 2020
New feature release
Smart.pr users can now log in with 2-factor authentication. To enable 2-factor authentication, go to your user settings menu, click "Enable" and follow the steps provided in the wizard.
Introduction user settings menu
August 2020
New feature release
With the introduction of the user settings menu, you can now:
Change your first and last name
Edit your username
Edit your email address
Change the preferred language
Persfilter tags will be shown in this language
New filters added: Editorial and/or Personal contacts
June 2020
Feature update
You can now search the Persfilter journalist database for editorial and / or personal contacts.
Overhaul: The new address book
May 2020
Overhaul
The address book is rebuilt from scratch which brings several big and smaller improvements throughout the application.
What's new?
New design with avatars for all contacts
Support for bulk-actions on contacts and lists
Improved support for contact categories
New pop-up menu's and confirmation dialogs
New "Add recipients" menu
Ordering options added to the middle column of the "Add recipients" menu
Fast scrolling and loading for contact and address book lists
Several Persfilter improvements: removable filter tags added
Read more about this release on our blog! (In Dutch)
https://www.smart.pr/blog/we-hebben-het-adresboek-van-smartpr-opnieuw-opgebouwd
Filter contacts on open rates
April 2020
Feature update
You can now filter contacts in your address book based on the percentage of mailings opened. This makes it super easy to identify who your ambassadors are. You can find this option under the filter button on the middle column of your address book.
Added language support for French and English
March 2020
Feature update
New languages supported in Persfilter! We've translated all Persfilter subjects and tags to English and French. For now, please contact our support to set your preferred language while we're working on an in-app language settings menu.
Archive mailings
February 2020
New feature release
We've added the option to archive your mailings. The archive mailing option can be found under the dropdown on the top right corner of the mailing overview screen.
Both Drafts, Sent and Scheduled mailings can be archived. You can unarchive a mailing at any time. Once archived, mailings can be found by enabling the "Archive" option in the mailing filter menu.
Upcoming: Please note, we're currently working on support for archiving mailings in bulk.
Update May 2020: Archiving mailings in bulk is now supported
Journa Search: Filter on Date
February 2020
New feature release
You can now easily add a date range to your search. This allows you to find journalists that have written about a keyword in a specific time period. We've also introduced a default date filter for the last 6 months, to help you quickly discover authors that have recent published on a subject!
Overhaul: The new address book
January 2020
Overhaul
Over the past few years, we've gathered a lot of feedback on how Smart.pr users are using the Persflter database. This feedback has led to a full overhaul of the interface of the Persfilter database.
What's new?
New search interface based on filter categories (Subject, Media type, Locality etc.)
Only relevant tags will show up when you make a cross selection
OR filtering is now made possible on Media Type, Locality, Province & Language
Fast scrolling for contact and tags lists
New design for Persfilter contacts cards, including avatars
Improved user interface for selecting multiple contacts (bulk action support)
Overall performance improvements
Simplified navigation menu
2019
Feature update
We've simplified the navigation menu by joining the Persfilter database and Journa search engine into one menu item. Also, the 'contacts' tab is renamed to 'Address book'. The Dashboard can now be found under the Smart.pr icon.
Search notes
2019
New feature release
With this feature you can quickly find contacts by searching through notes you have added to an individual contact. You can find the search field in the advanced address book filters.
Search articles on author page
2019
New feature release
We've added a search bar to the articles tab in our Journa integration.
You can now search within all articles of contacts found in Journa
Default 'Country' filter added based on your Persfilter subscription (NL/BE)
Circulation figures added to Persfilter
2019
Feature update
You can now find circulation figures on media in Persfilter. Click on media to see the details.
Filter mailings on sent date
2019
New feature release
You can now filter mailings on sent date. Open the filter menu on the mailings tab and select the 'Sent' checkbox. Set a 'From' and 'To' date to filter your mailings on a sent date range.
Save changes & thumbnails for Pro Editor templates
2019
Feature update
What's new?
You can now update and replace Pro Editor templates
We've generated missing thumbnails for all existing Pro Editor templates.
Language & Country filters Journa integration
2019
New feature release
We've added Country filters (Belgium & Netherlands) and Language filters (Dutch, English and French) to the 'Keyword' search on the Journa integration tab. These filters will also work for theme feeds.
Belgian journalists added to Persfilter
2019
Feature update
You can now subscribe to our Belgium database. This database contains over 4.000 journalists, bloggers and influencers from Belgium.
Need more info? Please visit https://www.smart.pr/belgie
Influencers added to Persfilter
2019
Feature update
We've added more than 300 high-impact influencers to our Persfilter database.
Advanced address book filters
2019
New feature release
You can now use advanced address book filters to create segments and clean up your address book.
We re-organized existing filters and added new filters to your address book.
No name - Filter out contacts with no name.
No email address - Filter out contacts that do not have an email address.
Duplicate email address - Filter out contacts where the email address is already used in another contact. This filter can be used for deduplicating contacts.
Unsubscribed email address - Filter out contacts which have unsubscribed for mailings sent from Smartpr with one or more mail addresses.
With failed mailings - Filter out contacts that failed to receive emails in the past (failed mailings). By selecting a range (in percentage) you can choose how "strict" the filter will be applied to the contacts. For example: when you install the slider on the values 75% and 100%, only the contacts who have failed to receive more than 75% of the mailings sent to them will be filtered out.
Add company LinkedIn profile to sender card
2019
New feature release
This update makes it possible to add the Organization / Company LinkedIn URL as a social profile to your sender card.
User management
2019
New feature release
This feature involves adding user management to the Smartpr application. With this feature released you can now:
See who's on your team
View max no. users allowed
Invite new users
Assign user roles: admin & member
Deactivate users
Sort contacts on fail rate
2019
New feature release
With this feature you can now sort your contacts based on fail rate.
Contacts that have the highest fail rate will appear at the top of your address book or any specific list. To use this option, please click on the drop-down in the middle column of your address book. Choose the option "Order (Name A-Z)" and click "Mailing fail rate 100-0%".
Note: we only calculate the fail rate if a contact received 3 or more mailings.
Emoji support for Smart.pr (Unicode 8 upgrade)
2019
Feature update
Emoji's are now supported in press releases and in other parts of the Smart.pr application.
Warning message before deleting contacts
2019
Feature update
To make the distinction clear between "Remove selection from list" and "Delete selection", we've improved the warning message after you select the option "delete selection". Selecting this option will now result in a warning message and an overview of the actions that will be executed.
Support for OBI4Wan Brand Monitor
2019
Integration
We now support sending media monitoring requests to OBI4Wan directly from the application.
Choose the option "monitor with OBI4Wan" from the Campaigns section in Smartpr.
Disable tracking links
2019
New feature release
We've added the option to disable tracking links in your press release. This feature could help improve your SEO score, because the original links in your press release will not be replaced by our tracking links. If a recipients decides to publish your link on a (medium) website, the original link is being used. This can contribute to building your SEO score.
Note: In the new campaigns part, link tracking can be configured per mailing.
Clipit integration
2019
Integration
We've upgraded the technical implementation and updated the design for monitoring requests to Clipit.
Journa integration for Smart.pr
2018
New feature release
With the Journa integration you can now:
Find relevant journalists (in the Journa database with more than 40.000) by searching on keywords or name
Check if journalist exists in the Persfilter.nl database
Add these contacts to your address book
Browse Journa themefeeds
Discover new journalists
Instagram profiles for sender cards
2018
New feature release
With this feature you can add Instagram profiles as social URL to your sender card.
From Campaings to Mailings
2018
Overhaul
Project description:
Introduced the option to order / tag mailings
Improved overall performance and loading times (virtual scroll for lists)
Improved user interface
Improved scheduling & sending test emails
Phase out the concept of campaigns
Simplify web version management
Enforce 1 on 1 relationship between a mailing and a web version
Introduce mailing filters:
Draft, Scheduled, Sent,
With / without web version
Unsubscribe groups
Tags / folders
Rebuild "create new mailing" interface in a wizard
Seamless integration / support for multiple editors in the "create mailing" wizard
PressPage integration
2018
Integration
By rebuilding the PressPage integration we've improved and expanded the possibilities to edit mailings in Smart.pr after a 'case' is being pushed from PressPage. Also we've improved the security of the integration.
What's new?
Titles and subtitles in PressPage are now shown as Header & Sub-header blocks in Smart.pr
Featured images can be resized in the Smart.pr editor
Text is now pushed in different blocks, this makes editing easier.
Improved security and authorization management
Improved styling of images from the Image Module
Show detailed Open & Click statistics on recipients
2018
New feature release
You can now view absolute clicks and opens on a recipients level after a mailing is sent. To use this option, click on the "# total clicks" in the recipient list.
Pro Editor
2018
New feature release
You can now choose between the classic Smart.pr editor and a brand new Pro Editor. With this drag-and-drop editor you can create beautifully designed responsive email. You can create unlimited email templates for later use. The sky is the limit!
https://www.youtube.com/watch?v=XDj0xvc_2-o&feature=youtu.be
Import custom fields when Persfilter.nl contact is matched
2018
Feature update
You can now merge your own custom fields (email addresses and phone numbers) to a Persfilter contact. This information will be added to the contact details of a Persfilter contact in your address book.
Domain verification and authentication wizard
2018
New feature release
Added functionality for verifying sending domains and setup domain authentication for your sending domains.